If you sort it by revenue, Mattel Inc. is the largest toys for kids manufacturer in the world. It was founded in 1945 by Matt Elliot Handler and Matson, the two have combined their first names, established to provide the name of the company. Mattel toys produced the oldest and is the iconic Barbie doll. Barbie was created in 1959 by Ruth Handler, wife of the founder Elliot Handler. At the time there was no precedent in American dolls for girls who really like adult women. The idea was first detected with much skepticism, but Ruth, that this was an untapped market, and they finally persevered. With their passion, Mattel was the first company to successfully research to figure doll adult especially to an audience of young girls to do as an adult model of capital markets to play to beat.
Marketing of Barbie brought another world first for Mattel. It was the first time a toy has been tested on the media of television had not sold. It was a great success, and the example has since been over the decades by toy manufacturers are copied on to win an audience for their new products. The success of Mattel at least in part because of their bold actions, brought back out to be an innovative leader in the toy industry for children.
Mattel owns the rights to a variety of different brands of toys known classics, including Hot Wheels, Magic 8 Ball, Cabbage Patch Kids, Rock 'Em Sock' Em Robots, See 'n Say, Fisher Price, Matchbox, Pound Puppies, and Polly Pocket, among others. Mattel, the doll's manufacturer, and action figures for a variety of different tunes such as Monster High Ghostbusters, Batman, Superman, Toy Story, He-Man, She-Ra, Sponge Bob Square Pants, Justice League Unlimited, Rugrats and The Simpsons, among other things.
Much more than just the production of Barbie, as it has become incredibly popular and iconic as the line of Mattel dolls a major force in the toy industry, which mention an extremely wide range of products, which often created their own Rights not iconic, extremely popular. It is impossible, through childhood without a product that has been dreamed up and created by innovative ideas and revolutionary in Mattel Inc. This company certainly deserves our recognition as perhaps the greatest player in the Toys World go to create high-quality toys for kids to enjoy for generations to come.
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